Seven Stories, the National Centre for Children’s Books is a registered charity (Number 1056812).

Mandy Baines, Director of Systems and Operations is the data controller of your personal information.

Contact details for Seven Stories:

Seven Stories

30 Lime Street

Ouseburn Valley

Newcastle upon Tyne

NE1 2PQ

If you have questions regarding your information or its use, please contact our Box Office on 0300 330 1095 or email  info@sevenstories.org.uk.

How we collect information and how we use it

We use the information we collect in the following ways:

1. To deliver a service you have requested (e.g. fulfilling ticket purchases, books and merchandise purchases, donations, and membership requests, processing payments, and gathering feedback on an event you have attended)
2. Where we have your consent we will send you e-newsletters and/or brochures about what’s on, offers, and news
3. Where we have your consent, we will gather photography/video content for use in audio, video, or paper format in the local and national media (newspaper, magazine, online articles, and TV/radio). For use in Seven Stories’ promotional and reporting material (leaflets, newsletters, website, e-flyer, and reporting). To promote Seven Stories on secured website pages (selected family/educational days out websites, Seven Stories social media platforms i.e. Facebook, Instagram, Twitter, TikTok, Youtube, LinkedIn. You can request, without refusal, to terminate your consent for images not to be used or to be taken down from any platform at any time, if needed. To rescind your consent for image use, please screenshot the image(s) you wish to have removed, make a note of the website/platform if applicable, and email us at: info@sevenstories.org.uk
4. Where we have justifiable reason (including legal obligation and legitimate interest);

• To learn about your interests and preferences so that we can contact you with information that is relevant to you
• To help us target our communications and adverts so that they’re more relevant to you
• To measure and understand how our audiences respond to a variety of marketing activities so we can ensure our strategy is relevant and effective
• Use booking and publicly available information to group our audiences to enable us to offer a more personal Seven Stories experience
• To keep accurate databases, for example, ensuring gift aid financial reporting
• Use of CCTV recording equipment in and around our premises for monitoring and security purposes
• Undertake due diligence to detect and reduce fraud and credit risk
• To report to funding and partner agencies including Arts Council England

How we collect your information 

We collect your information when you engage with us. For example, when you purchase tickets online you will be asked if you want to hear from us by email, or if you are signing up to our mailing lists you will be asked if you want to hear from us by email, phone, or post. We also look at how our audience uses our website so that we can offer the best possible online experience whether you’re looking for information, making a booking or trying to find out more about our collection.

We collect information in the below-listed ways:

1. When you sign up to our mailing list
2. If you choose to Gift Aid your donation, for financial regulatory reasons
3. When you create an account at www.sevenstories.org.uk to book an event, make a donation, or hire our venue (you will be prompted about email preferences)
4. Contact us by email, phone, or in person to book tickets
5. Contact us by email, phone, or in-person to visit the collection or make a donation
6. Contact us by post, e.g. application forms or donation queries
7. Visit our website: we use cookies to help make the experience of using our website better and to personalize the service you receive from us – this means we will remember your previous visits and track the pages on our website that you visit. When you visit www.sevenstories.org.uk the Seven Stories web server automatically records your public internet protocol (‘IP’) address and also generates a log file.

What information do we collect?

We only collect the information that is necessary to carry out our business, provide the particular service you have requested, and keep you informed. The information we collect depends on where and when it is gathered, as follows:

1. When you create an account with us, interact with us, book an event, hire our venue or other items from us online, by post or phone we need to collect information from you to provide the service you are requesting. We may collect (Prefix and name, Email address, Date of Birth, Contact phone number(s), Payment card details, Delivery address(s), and billing address.
2. Automatically populated IP address: we do not automatically log personal data nor do we link information automatically logged by other means with personal data about specific individuals.
3. We evaluate visitor experience, projects, and service delivery to improve our offer and to report back to funding bodies such as Arts Council England. The information that we collect is anonymised. The Arts Council uses a platform to evaluate audience data called Illuminate.

Seven Stories uses Google Analytics, a web analytics service provided by Google, Inc. Google Analytics sets a cookie to evaluate your use of our website and compile reports for us on its activity. Google stores the information collected by the cookie on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. By using the website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

1. Whilst we use cookies to administer our website, we do not use cookies to store personal data nor do we link non-personal information stored in cookies with personal data about specific individuals. You can reject this cookie at any time, further information on how to do this is available here: https://policies.google.com/privacy?hl=en
2. The Seven Stories website may include content embedded from other sites and services such as Twitter or YouTube these sites may set additional cookies but we do not pass any personally identifiable information to these services.
3. On occasion, we may screen our database against recognised data hygiene files such as the National Change of Address file and cleanse our file or correct inaccurate data. We may also update inaccurate data if the information is available
4. Depending on your settings or the privacy policies for social media and messaging services like Facebook, WhatsApp, or Twitter, you may permit us to access information from those accounts or services
5. We may from time to time access information available publicly which may include information found in places such as Companies House and information that has been published online or in print

Accessing the personal data we may hold about you

You can ask us whether we are keeping personal data about you and request a readable copy of any personal data which we keep about you, by sending an email to info@sevenstories.org.uk, you will be required to provide proof of your identity in advance, and we will aim to respond to your request within one month and provide the information without any charge.

We will also allow you to challenge the data that we hold about you and, where appropriate, you may have the data erased, rectified, amended, or completed.

Who your information is shared with

Your information will only be used by Seven Stories. We will not share your personal information with any third parties without asking your permission.

Newcastle Gateshead Cultural Venues (NGCV)

Seven Stories is part of a partnership with 10 leading cultural venues in Newcastle and Gateshead including BALTIC, Centre for Life, Dance City, Live Theatre, Northern Stage, Sage Gateshead, Seven Stories, Theatre Royal, Tyneside Cinema, and Tyne & Wear Archives & Museums.

We will not share your data with the other partners in Newcastle Gateshead Cultural Venues, however, Newcastle Gateshead Cultural Venues (NGCV) work together on several different projects, and we would like to tell you about the initiatives we are working together on from time to time.

Current NGCV projects include:

City of Dreams – a 10-year mission, aiming to improve the life chances of all children and young people in Newcastle and Gateshead through co-ordinating learning programmes and resources; developing new activities that address social challenges faced by younger people; promoting agency of children and young people in society.